“Good judgement comes from experience, and experience comes from bad judgement”. That quote helps define the making of an Original MADMAN. A MADMAN goes through a myriad of transitions before being an Original. My first decade as a MADMAN was a mixture of terrific accomplishments and some gut wrenching disappointments. Good MADMEN live and work in a very fast lane with many forks in the road. I learned much from the success and failures made by clients and had an irresistible urge to be my own client, confident I could improve on their mistakes, prove the success, get all the MAD business and be the “big fish in a small…bowl”.
I did. I improved the mistakes and made bigger mistakes. Line extensions are not a good idea in marketing, and definitely a bad idea for a MADMAN.